Tightrope’s Cablecast Platform Enables Flexible and Robust Online Video Hosting and Delivery for Cambridge Public Schools

Highly effective VOD capabilities allow college district to simply and reliably share high-quality pupil, instructor, and board-produced movies as medium takes on an more and more vital function

MINNEAPOLIS, MINNESOTA, April 21, 2021 – At Cambridge Public Colleges (CPS) in Massachusetts, the Media Arts workforce produces content material for faculties, departments, and academics whereas providing college students a wide selection of media courses, golf equipment, and work examine alternatives. Already utilizing the Cablecast Neighborhood Media platform from Tightrope Media Methods to energy town’s academic and authorities entry TV channels, CPS expanded the system’s function to supply internet hosting and on-demand supply of on-line video for quite a lot of academic functions. Cablecast’s versatile on-line VOD capabilities have delivered many benefits over the restricted video assist within the district’s on-line studying platform and have confirmed significantly precious because the medium takes on rising significance in CPS’ inside and exterior communications.

CPS encompasses 12 elementary faculties, 5 higher faculties, and three highschool packages. Positioned in a devoted facility throughout the road from the principle highschool, the Media Arts Studio hosts full TV manufacturing capabilities plus playout operations for the academic and municipal channels. After utilizing Cablecast very efficiently for a few years to schedule and automate their cable TV choices, CPS added the Cablecast Professional VOD possibility to beat important issues with the separate on-line VOD resolution they first tried from one other vendor.

“The ingest and content material processing capabilities of our earlier VOD instrument didn’t work persistently, undermining our group’s efforts to get extra academics to host video with us,” stated Matt Mena-Landry, Media Arts Program Supervisor at CPS. “In distinction, publishing VOD with Cablecast has been a rock-solid expertise. We’re actually pleased with our workflow and with our VOD outcomes.”

Along with academic packages that had appeared on its cable channels, CPS’ VOD library hosts plenty of content material created solely for on-line viewing. Pupil journalism and media initiatives are showcased on the devoted YouthView Cambridge web site, with college students selling their reveals via social media to draw viewers. Many academics and teams are additionally turning to the Media Arts Studio to create and host on-line video to realize their academic objectives.

“Generally academics have content material that they don’t need to seem on the cable channel, however they need to have the ability to embed it on their course web site or instructor useful resource website,” stated Mena-Landry. “As one other instance, in the beginning of this college yr, we created three-minute promo movies for every elementary college and embedded them into every college’s explicit internet web page.”

That capability to simply embed video inside webpages is one in all a number of Cablecast advantages that Mena-Landry contrasts to various approaches. “Our district makes use of Google Drive for cloud storage, however it wasn’t designed to be a video internet hosting platform,” he defined. “Video in Google Drive can’t be embedded into web sites, as viewers should log into Google Drive to entry them. That’s an issue after we need to share them with broadly dad and mom or different exterior companions. Plus, video saved in Google Drive doesn’t play again persistently in actual time on various gadgets and web connections.”

Cablecast VOD eliminates these points whereas enhancing the viewer expertise. “Cablecast provides us higher-quality video with no playback points in any respect,” stated Mena-Landry. “Its adaptive bit charge assist ensures that VOD performs persistently even when the viewer has a poor web connection. Plus, Cablecast provides us the pliability so as to add chapter markers so viewers can bounce particular factors of longer movies, and we are able to show associated PDF content material and metadata subsequent to the video.”

Mena-Landry additionally notes that in style, free, social video sharing platforms usually are not a viable possibility for CPS’ VOD wants. “Our district has a coverage in opposition to academics and faculties importing content material to those platforms due to information privateness and mental property rights points. Plus, such platforms usually insert promoting or counsel third-party content material on the finish of the video.”

CPS just lately upgraded to a brand new Cablecast VIO server and added Tightrope’s Screenweave LIVE service to carry Zoom-based video conferences immediately into Cablecast. Mena-Landry praises the platform’s ongoing evolution. “I really like the way in which Tightrope incorporates customers’ suggestions,” he stated. “Cablecast has modified in plenty of nice methods over time, regularly turning into much more helpful.”

Over the previous yr, video has turn out to be an much more important instrument in CPS’ communications technique, and the Media Arts Studio has seen important will increase each in its VOD viewers and requests for its companies. “Our weekly VOD views have greater than quadrupled, and in parallel, requests from academics and different district personnel for us to assist with their video wants have additionally a minimum of doubled,” stated Mena-Landry. “Individuals are seeing video as the proper method to talk, and everybody from our superintendent to our director of public well being are utilizing it to supply updates about college re-openings and security protocols. With the ability to simply share that video within the highest high quality potential has been important for us, and Cablecast is enabling us to try this.”

About Cablecast

For over 20 years, the Cablecast Neighborhood Media platform from Tightrope Media Methods has enabled neighborhood media organizations and content material producers to simply and effectively interact viewers throughout increasing client platforms together with cable channels, web sites, cell gadgets and OTT supply. The great Cablecast product line supplies versatile, tightly-integrated options starting from broadcast automation, playout servers, bulletin boards and on-air graphics to Web VOD, reside streaming and OTT distribution. For extra info, go to www.cablecast.television or name (866) 866-4118.

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